Our Philosophy

To inspire the human spirit and create happiness.

Our Values

Image of tea garden

Quality

We select only premium quality tea leaves and ingredients to create satisfaction that goes beyond expec­tations. We value the entire process of tea production, from cultivation to the selection of tea leaves, drying, fermentation, and purification.

Girl drinking gong cha tea

Respect

At our stores, we greet everyone warmly and sincerely to create happiness not only in every cup, but in every heart. We treat our customers and team members with integrity and dignity.

Dry Tea leaves

Integrity

Our tea masters produce exceptional products with a commitment to the highest level of craftsmanship. We follow precise recipes and standards to ensure consistency at all our stores.

People enjoying gong cha tea

Empathy

We have an inclusive vision to positively influence the people and communities around us and create a culture of warmth.

Person pouring Gong cha tea

Innovation

We aspire to inspire and make the ordinary extraordinary. We continue to stand at the forefront of trends and to challenge norms with innovation and creativity

gong cha tea on books
Gong Cha tea on a table

Positively
Impacting
the World